I had the same general issues. JH addressed some of them here:
I see that Numenta is describing a transformation of feature space to an object space as part of lower-level processing. Not complete objects - but the part of the object that can be sensed locally.
The difference is very subtle but it emphasizes a different way of thinking about what the columns are doing with the top-down information stream.
For me personally - it’s still features but they are framed and parsed by the top-down flow.
Or I still have no clue - it could go either way!